Product Photography Tips for Selling Online

Product Photography... Whether you plan to sell on Etsy, Ebay, Redbubble or your own website with Gifts For Sale, good product photos are essential to help you make those sales and get those £££ or $$$ or what ever currency you use rolling in.
I'm assuming your going to be selling as a regular thing, part time additional income or full time business.

Your Camera... You can use any modern camera or camera phone for your product photos that are to be shown online. But do get a stand or tripod of some kind that's suitable to be free standing. Having it on a stand will mean a sharper image especially if you also use either a timer delay, so when you touch the button the camera has 3 or 4 seconds to stop shaking before taking the shot, or a remote button so you don't have to touch the camera so you don't get any shake or movement at all.
And don't forget Focus, make sure your camera is focusing on the products and not on the wall behind or on another items in your shot.

Lighting... Make sure you have some good lighting. Your ceiling light or light from a window may not be enough and can cast shadows on your products or leave them looking dull or dark and hard to see.
If your items are fairly small, I suggest you invest in a light box. Lights are usually built into the top of the box all around and sometimes adjustable which gives you a pretty even light on your items underneath. With the odd exception where your item may be casting a shadow underneath itself where you may also need a flash or an additional light pointing from the front or low down at the front.

Background... Choose a background carefully, make it one colour or two at the most and especially if your products are going to be shown all on one page together, try keep the same background for all of your items that you are selling. This will give a uniformity and professional look.
​Choose a contrasting background colour that allows your items to stand out, if you're selling an item that is white obviously don't use a white background as your item will blend in. 

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Display... If your item is not naturally free standing like a Fridge Magnet or a Mounted Landscape Photography Prints, you should consider a way of displaying your product rather than just laying it down on a table and photographing from above.
I purchased a couple of small A frames / wooden easels to stand my items on which enhance the look of my Fridge Magnets and smaller Mounted Landscape Photography Prints. If you are selling necklaces you can buy online a should/neck stand to display them. If its something you wear maybe asking a friend to wear one for your photos.
I know some people like to add additional dressing to their product photographs, if you do this be careful you don't overdo it and make the photograph to busy with too many things taking away from the main product item.

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